A clear communication plan is vital throughout the project because it is an opportunity to inform and educate all the relevant stakeholders and personnel that are impacted.
It means that headline changes can be simplified and packaged so that groups do not have to trawl through large amounts of information when searching for the change or perceived change.
It presents a huge opportunity to bring the changes to life for the front line and to highlight change in a way that is real and memorable for personnel using it every day; this results in an embedded culture change.
The communication plan should target the various stakeholders in different ways, in recognition that the impact on each will vary. This will require tailoring of communication plans.
Communication should focus on continuous two-way engagement, learning and improvement.
A great technique to filter the information to the front line is to have a ‘NOG champion’ on all stations, the front line feels involved and can help to deliver a positive message.
The goal is to not contain all the high-quality work in a policy department silo, the project success is often dependant on the quality of the communication throughout.
Multiple ways to communicate it to the relevant stakeholders, including:
- Operations bulletins
- Awareness days (especially for on call)
- Face to face engagement on station
- Elearning packages
- NOG champions